This passion project was focused on breathing new life into an already extremely recognizable park. Marymoor park is King Counties first and largest state park. They host a number of events and see over 3 million people a year. However the park is still hard to navigate for such a large number of visitors.
As a part of the project I concepted a landmark concept to make it easier to navigate the park.
While this was a passion project, the goal was to create a brand and packaging designs that aligned with the vision of a outdoors focused coffee brand. To visually tell the story and appeal to not only to returning customers but new ones as well.
- People who enjoy the outdoors
- Dog owners & lovers
- RC hobbyist
- People who enjoy sports
- People who want to hang out with friends outdoors.
Orange, "is associated with joy, sunshine, and the tropics. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity... As a citrus color, orange is associated with health... In heraldry, orange is symbolic of strength and endurance."
("Color Wheel Pro - See Color Theory in Action", 2020)
I chose to go with a bright yellow abstract sculpture to catch the viewers eye, to be recognized, and to be seen from a distance.
It would be a large, 50 to 75 foot tall, anamorphic sculpture design. The sculpture would look different from every angle and would portray kids and a dog playing. This would symbolize the fun, freedom, and happiness of the park.